We make songs. Then we built the camera.

Flicker Music is an independent music label based in Ahmedabad, India. For 17 years we have written, composed and produced songs, and released them where listeners are: on YouTube.

With a catalogue of more than 300 songs, we wanted every one of them to have its own lyric video, with its own look. Templates all looked the same. Hiring an editor for every song was not possible.

So we built our own engine: lyrics placed in real 3D space, a camera that moves with the music, and styles we design the way we arrange a song. Flicker is that engine, opened up for artists, labels and creators around the world.